Make Safe Happen, a child safety group operated by Nationwide Insurance, wanted to teach new parents the safest way to put babies down to sleep: Alone, on their back, in an empty crib. Alone, Back, Crib. A, B, C.
To spread the word about this simple safety tip, we created the ABC Sleeper.
The onesies drove to MakeSafeHappen.com, where parents could learn sleep safety tips.
Our team hand-folded, packaged and shipped thousands of our glow-in-the-dark onesies to Nationwide agents across America, and those agents distributed them to new parents in their districts. Here I am personally rolling and packing some up.
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AWARDS
Caples Award, Bronze - Direct Mail B to C