55+ million YouTube views 🔥
55+ million YouTube views 🔥
“Let’s Get Moving” is a sassy campaign created by adam&eveDDB for outdoor retailer Sierra. Sierra sells the same gear as REI and Patagonia but for way less so you’re extra-motivated to buy it and get active.
The campaign needed to be cheeky, so Sierra brought in David Spade to be the spokesperson.
My partner Bryan and I oversaw the concepting and writing of these winter-themed spots, which played on social around the holiday shopping season.
We made thiry-second and fifteen-second versions, and all together, they’ve accumulated over 55 million views on YouTube.
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LET’S GET MOVING
Sierra · adam&eve NYC
Creative Director, Copy
Shannon Murphy
Creative Director, Art
Bryan Barnes
Copywriter + Art Director Team
Charlotte Frank + Elizabeth Swartz
Producer
Amanda Krueger
Head of Production
Abbie Noon
Chief Creative Officer
Richard Brim
Director
Benji Weinstein
Production Company
Smuggler
Editor
Ryan Steele
Post-Production
Mack Cut
Sonic Union
VFX + Color
The Mill