Yext tracks all of the information about a business's people, places, products, and services to make sure customers are getting verified answers straight from the brand — and not from random weirdos on the Internet.
They asked TBWA\Chiat\Day to create a disruptive campaign aimed at C-suite execs.
So we decided to go the comedy route.
🏆 Shorty Award Winner 👍 Ad Age Editor's Pick 🏆 Shorty Award Winner 👍 Ad Age Editor's Pick 🏆 Shorty Award Winner 👍 Ad Age Editor's Pick 🏆 Shorty Award Winner 👍 Ad Age Editor's Pick 🏆 Shorty Award Winner 👍 Ad Age Editor's Pick 🏆 Shorty Award Winner 👍 Ad Age Editor's Pick 🏆 Shorty Award Winner 👍 Ad Age Editor's Pick 🏆 Shorty Award Winner 👍 Ad Age Editor's Pick 🏆 Shorty Award Winner 👍 Ad Age Editor's Pick 🏆 Shorty Award Winner 👍 Ad Age Editor's Pick 🏆 Shorty Award Winner 👍 Ad Age Editor's Pick
🏆 Shorty Award Winner 👍 Ad Age Editor's Pick 🏆 Shorty Award Winner 👍 Ad Age Editor's Pick 🏆 Shorty Award Winner 👍 Ad Age Editor's Pick 🏆 Shorty Award Winner 👍 Ad Age Editor's Pick 🏆 Shorty Award Winner 👍 Ad Age Editor's Pick 🏆 Shorty Award Winner 👍 Ad Age Editor's Pick 🏆 Shorty Award Winner 👍 Ad Age Editor's Pick 🏆 Shorty Award Winner 👍 Ad Age Editor's Pick 🏆 Shorty Award Winner 👍 Ad Age Editor's Pick 🏆 Shorty Award Winner 👍 Ad Age Editor's Pick 🏆 Shorty Award Winner 👍 Ad Age Editor's Pick
We made a long video for LinkedIn and a few shorter, industry-specific spots for CTV, preroll and paid social.
“The Man Without The Answers” was the invention of Chris Beresford-Hill, Ian Reichenthal, Kenny Herzog and me. I deserve total credit for a couple jokes, partial for a few, and the rest were a combo of CBH, Ian and Kenny.
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PRESS & HONORS
🏆 Shorty Awards Winner - Business to Business
🏆 Shorty Awards Winner - Campaign By Platform, LinkedIn
🏆 Shorty Awards Winner - Video By Platform, LinkedIn
MusebyCl.io, “Why The Lying Fool In These Goofy Ads Is A Real Threat To Your Brand”
AdWeek, “Is This Weirdo Answering Questions About Your Brand Online? If So, Text Has A Solution”
Campaign, “Yext aims to end the spread of fake news about brands”
Ad Age Creativity Editor’s Pick
THE MAN WITHOUT THE ANSWERS
Yext · TBWA\Chiat\Day NY
Associate Creative Director, Copy
Shannon Murphy
Copywriter
Ian Riechenthal
Chief Creative Officer
Chris Beresford-Hill
Group Account Director
Shannon Nunn
Executive Producer
Chris Klein
Head of Production
John Doris
Director
Kenny Herzog
Production Company
O Positive
Editor
Nick Divers
Editorial
MackCut
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