🏆 Cannes Silver Lion · Print & Publishing 🏆 Anthem Awards, Bronze - Corporate Social Responsibility 🏆 Cannes Silver Lion · Print & Publishing 🏆 Anthem Awards, Bronze - Corporate Social Responsibility 🏆 Cannes Silver Lion · Print & Publishing 🏆 Anthem Awards, Bronze - Corporate Social Responsibility 🏆 Cannes Silver Lion · Print & Publishing 🏆 Anthem Awards, Bronze - Corporate Social Responsibility 🏆 Cannes Silver Lion · Print & Publishing 🏆 Anthem Awards, Bronze - Corporate Social Responsibility
🏆 Cannes Silver Lion · Print & Publishing 🏆 Anthem Awards, Bronze - Corporate Social Responsibility 🏆 Cannes Silver Lion · Print & Publishing 🏆 Anthem Awards, Bronze - Corporate Social Responsibility 🏆 Cannes Silver Lion · Print & Publishing 🏆 Anthem Awards, Bronze - Corporate Social Responsibility 🏆 Cannes Silver Lion · Print & Publishing 🏆 Anthem Awards, Bronze - Corporate Social Responsibility 🏆 Cannes Silver Lion · Print & Publishing 🏆 Anthem Awards, Bronze - Corporate Social Responsibility
According to the World Economic Forum, it’ll take 257 years to close the economic gap between women and men.
PNC Bank asked Deutsch NY to create a campaign that would help close the gap in this lifetime. So we created the 257-Year Calendar.
I scoured futurism blogs for predictions, wrote over 200 of the calendar’s 257 headlines and oversaw the writing of the other 50.
It’s insane to think we’ll resurrect woolly mammoths and colonize Mars before we close the economic gap. We hope our calendars, which were distributed throughout PNC’s offices, remind bankers that they have the power to shorten the timeline.
See all 257 years here.
PRESS & HONORS
🏆 Cannes Silver Lion - Print & Publishing, Consumer Services/Business to Business
🏆 Anthem Award, Bronze - Diversity, Equity & Inclusion
THE 257-YEAR CALENDAR
PNC Bank · Deutsch NY
Creative Director
Shannon Murphy
Associate Creative Director
Allison Navon
Writer, years 2023 - 2220, 2242, 2245, 2250, 2257, 2264, 2278, 2280
Shannon Murphy
Writer, years 2221 - 2280 (minus the entries mentioned above)
Jeff Good
Source Material
futuretimeline.net
Lead Designers
Joyce Shi, Limber Zhang
Design Team
Iggy Hervas, Elena Woznick, Alexandre Correa
Photographer
Matt Onorato
Producer
Sarah Manna
Head of Design
Melatan Riden
Chief Creative Officer
Samira Ansari
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