Beats by Dre was launching its loudest-ever speaker, and they asked Mirimar to develop the launch campaign. Creative Director Chris Cavalieri was leading the project and he brought me in as his freelance partner to produce it with him.
The campaign starred LeBron James and Lil Wayne.
👍 Ad Age Editor's Pick 🥁 The Drum: Ad of the Day
👍 Ad Age Editor's Pick 🥁 The Drum: Ad of the Day
Here’s our lil film playing in Times Square.
This spot was truly a team effort, elevated at every step by the brilliant and hilarious Jim Jenkins, his excellent longtime editor Ian Mackenzie, and our smart, impossibly cool clients at Beats who pushed us as much as we pushed them. And a special thanks to Business Affairs for being the adult in the room.
THE PREDICAMENT
Beats by Dre · Mirimar
Creative Directors
Shannon Murphy & Chris Cavalieri
Executive Creative Director
Nick Morrissey
Executive Producer
Bill Berg
Chief Creative Officer, Co-Founder
John McKelvey
Managing Director, Co-Founder
Luke McKelvey
Production Company
O Positive
Director
Jim Jenkins
Cinematographer
Adam Arkapaw
Editor
Ian Mackenzie
Post-Production
MackCut - Editorial
Trafik - Color
Kevin - VFX
Colorist
Ricky Gausis
VFX Supervisor
Bill Davies
Music
”A Milli” by Lil Wayne