🏆 Silver Cannes Lion - PR 🏆 Art Directors Club, Silver - Direct/Wildcard 👍 Ad Age Editor's Pick 🏆 Silver Cannes Lion - PR 🏆 Art Directors Club, Silver - Direct/Wildcard 👍 Ad Age Editor's Pick 🏆 Silver Cannes Lion - PR 🏆 Art Directors Club, Silver - Direct/Wildcard 👍 Ad Age Editor's Pick
🏆 Silver Cannes Lion - PR 🏆 Art Directors Club, Silver - Direct/Wildcard 👍 Ad Age Editor's Pick 🏆 Silver Cannes Lion - PR 🏆 Art Directors Club, Silver - Direct/Wildcard 👍 Ad Age Editor's Pick 🏆 Silver Cannes Lion - PR 🏆 Art Directors Club, Silver - Direct/Wildcard 👍 Ad Age Editor's Pick
Climate change gets shockingly little coverage on network news.
Columbia Journalism Review wanted to change that.
So they enlisted about 200 news outlets around the world to commit to covering the climate crisis all day, every day for the week leading up to the UN Climate Action Summit, and then they called TBWA\Chiat\Day New York to help them brand and launch their campaign.
Working with Chris Rowson, Chiat’s Head of Design, I conceived and wrote the booklet and content below, which were key pieces to the launch campaign.
I worked with CJR to come up with our call to action to journalists: The climate crisis is the overarching problem of our time, so it should be part of every headline they write.
The booklet was given to reporters at the launch event and across the globe.
Coverage of the climate crisis skyrocketed as a direct result of our campaign.
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PRESS & HONORS
🏆 Cannes Silver Lion - PR
🏆 One Show Shortlist - Cultural Driver
🏆 One Show Shortlist - Creative Effectiveness
🏆 One Show Shortlist - PR
🏆 Andy Awards, Gold - Idea
🏆 Andy Awards Shortlist - Reset
🏆 Art Directors Club, Silver - Direct, Wildcard
🏆 Webby Awards Shortlist - Best Media Strategy
🏆 Webby Awards Shortlist - Best Cause-Related Campaign
PBS.org, “Climate change takes the front page in immersive art exhibit ‘Flood the News’”
The Drum, “Flood the News’ wreaks physical climate crisis damage on the front pages of 41 publications”
THE FAKE NEWSSTAND
Columbia Journalism Review · TBWA\Chiat\Day NY
Associate Creative Director, Writer
Shannon Murphy
Creative Directors
Jexy Holman & Nuno Teixeira
Executive Creative Director, Design
Chris Rowson
Lead Designer
Alex Lumain
Design Team
Robyn Makinson, Vivian Lee, and Connie Chen
Producer
Steven Kreuch
Head of Production
John Doris
Chief Creative Officer
Chris Beresford-Hill
Source Material
Kyle Pope (Columbia Journalism Review)
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