IBM asked Ogilvy New York to create a campaign that would help them recruit women in STEM fields. We came up with the idea of doing a “Day In The Life” series of short documentaries featuring three inspiring IBM technologists.
This is the pre-roll ad for the series.
To drive traffic to the recruitment homepage where the documentaries lived, we ran the thirty-second pre-roll ad on YouTube.
The series was a hit, both internally and with recruits, and IBM landed on Working Mother's Top 100 Companies (yet again.)
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DAY IN THE LIFE
IBM · Ogilvy NY
Copywriter
Shannon Murphy
Art Director
Ramona Tadoca
Head of Production
Lee Weiss
Producer
Danielle Magee
Executive Creative Directors
Mike Hahn & Ryan Blank
Director & Editor
Lily Henderson
Cinematographer
Ed David
VFX + Color
Hogarth & Ogilvy