IBM wanted to create content for National Geographic Kids about a 3D-printer they’d invented called “the Nanochisel”.

They asked the IBM team at Ogilvy to help them tell the story in a simple, fun way that would appeal to youngsters interested in STEM.

So we made a comic that blew some tiny minds.

The comic lived on the NatGeoKids website and IBMblr (IBM’s Tumblr account).

I was the one and only copywriter on the project and led the creative with Art Director Brett Pollack.


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IBM x NATIONAL GEOGRAPHIC KIDS
IBM · Ogilvy NY

Senior Copywriter
Shannon Murphy

Art Director
Brett Pollack

Art Buyer/Producer
Leslie D’Acri

Head of Production

Lee Weiss

Executive Creative Directors
Mike Hahn & Ryan Blank

Illustrator
Adam Hayes


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