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jetBlue asked adam&eve to launch their first-ever routes to London.
The brief was to show off what made them different in both style and substance. They wanted an out-of-home campaign with style and sass.
Our work ran in NYC and London, and animated versions lived on social.
Freelance writers Monica Sagowitz, Chris Hanrahan, Jess West and I wrote the lines, and Monica and her partner Anthony Pasqualone came up with the idea to bring the copy to life with 3-D illustrated type.
We partnered with photographer Ben Stockley and illustrator Chris Labrooy to create the visuals, and we (ie, mostly Rachel) spent months crafting them to perfection.
NEXT PROJECT >>
jETBLUE TO LONDON
jetBlue · adam&eve NYC
Creative Director, Writer (“Eat It” & “Full Bars”)
Shannon Murphy
Group Creative Director
Rachel Frederick
Freelance Copyriters
Monica Sagowitz, Chris Hanrahan and Jess West
Freelance Art Director
Anthony Pasqualone
Executive Creative Directors
Dave Brown & Daniel Bonder
Designer
Kelsey Plantas
Executive Producer
Rob Marmor
Producer
Nereida Valles
Chief Creative Officer
Rick Brim
Photographer
Ben Stockley
Typographer and 3D Artist
Chris Labrooy
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