📈 Ad Age's Top 5 Campaigns To Know About Right Now 🏆 Clio Awards, Gold - Film Craft
📈 Ad Age's Top 5 Campaigns To Know About Right Now 🏆 Clio Awards, Gold - Film Craft
In 2024, the Olympics announced that breakdancing would be an official sport in the Games. What was once a dance style born on the streets of the Bronx suddenly became a formal athletic event on the world’s biggest stage.
So it was serendipitous when Montefiore Einstein, a world-renowned hospital with deep roots in the Bronx, asked us to create a campaign for the Olympics about the power of early detection.
My freelance partner Chris and I were the lead team on this project. After CCO John McKelvey sold our idea and four-page script into the client, Max Stinson and Derrick Ho took over as freelance creative leads and saw the project through production.
BREAKING FATE
Montefiore Einstein · Mirimar
Creative Directors (Concept + Story)
Shannon Murphy & Chris Cavalieri
Creative Directors (Revisions + Production)
Max Stinson & Derrick Ho
Executive Creative Director
Nick Morrissey
Executive Producer
Benton Roman
Chief Creative Officer, Co-Founder
John McKelvey
Managing Director, Co-Founder
Luke McKelvey
Production Company
Park Pictures
Director
Seb Edwards
Cinematographer
Adam Arkapaw
Production Designer
Akin McKenzie
Costume Designer
Catherine George
Consultant/Choreographer
Jamal “The. Nemesis” Warren
Ivan “Heat Rock One” Cofield
Graffiti Artist
KEO XMEN
Editor
Tom Lindsay
Post-Production
Cosmo Street & Trim Editorial - Editorial
Time Based Arts - Color & VFX
Sound Design/Mix - 750MPH
Music Supervision: Curation Music
Colorist
Simone Grattarola
VFX Supervisor & Lead
David Mellor & Stephen Grasso
Sound Design & Mix
Sam Ashwell & Jake Ashwell
Music Supervisor
Sunny Kapoor
Music
“New Rap Language” by Spoonie Gee & The Treacherous Three
“Dance” by ESG
“Rockin’ It” by The Fearless Four
“I Shall Wear a Crown” by Pastor T. L. Barrett
Voiceover Artist & Co-Writer
Rahiem
HONORS & AWARDS
🏆 Clio Awards, Gold - Film Craft
🏆 Ciclope Awards, Shortlist - Direction over 120 seconds
-Ad Age, The Top 5 Creative Campaigns You Need To Know About Right Now
-LBB Online, “Montefiore Einstein Tells A Bold Breakdancing Story For Paris Olympics Campaign”