At Deutsch NY, I pitched Simple Mills, a natural foods company that makes paleo snacks for normie palates. They taste better than junk food, yet they’re made with veggies and they’re good for the planet?! It’s like, what the **ck.
That insight led me to write “What The Snack”, the tagline that won the pitch, and produce the launch work that brought it to life.
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The casting brief was “crazy eyes.”
I think we nailed it.
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WHAT THE SNACK
Simple Mills · Deutsch NY
Creative Director, Copy
Shannon Murphy
Associate Creative Director, Art
Allison Navon
Senior Designer
Limber Zhang
Executive Creative Director
Megan Penmann
Producer
Jason Guzman
Head of Production
Miriam Franklin
Chief Creative Officer
Samira Ansari
Director
JohnPaul Douglass
Editor
Martin Murphy
Post Production
Great Machine
Post Producer
Katrin Vulaj
Music
The Elements