Mayo Clinic is better at diagnosing illnesses than almost any other hospital in the world. They offer their patients one incredibly powerful thing: certainty.
To bring this to life, we partnered with Psyop to create a film that went inside the human brain to show how certainty creates peace of mind.
Our VO talent was Viola Davis. She nailed her performance in three takes.
We didn’t want our spot to look like a typical medical visualization, so our director, Shane Griffin, used real MRI imagery from a brain scan to create an anatomically accurate model the brain’s neural interactions.
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Mayo Clinic · TBWA\Chiat\Day NY
Associate Creative Director, Lead
Shannon Murphy
Writers
Holden Rasche, Alli Walker
Art Directors
Ashley Veltre, Royston Ang
Executive Creative Director
Walt Connelly
Producer
Ruganzu Howard
Head of Production
John Doris
Production Company
Psyop
Director
Shane Griffin
Music
Human
Voiceover
Viola Davis
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